Website Development & Design
I specialize in building modern, design-forward websites that balance visual impact with seamless functionality. With expert experience in Shopify and Squarespace, I create e-commerce sites from the ground up, including backend setup, product integration, and optimized user flows. My approach prioritizes engaging content (images, copy, and video) paired with responsive design that adapts effortlessly across mobile and desktop. From social connectivity to interactive sections, forms, and compatibility tools, I ensure every site is intuitive, polished, and built to support growth.
A bold skincare brand.
A bold skincare brand.
A skincare brand meant to embrace inclusivity and offer “beauty without the fuss” by promoting accessibility to the entire range of affordable products and a straightforward routine that can fit into anyone’s lifestyle. That was the goal with this brand and it was picked up quickly by Sally Beauty stores. I worked not only on the brand’s identity and packaging but also on the creative direction and vision for the online launch of its instagram & website.
A flash trend.
A flash trend.
While sun+moon may have not made it to the big leagues, I’m very proud of the content creation my team and I worked on, including the online store, featuring lifestyle photography of the beautiful packaging and highlighting the trendy skin care options that the brand sought to compete with.
An inclusive, sustainable, plant-powered, and accessible brand.
An inclusive, sustainable, plant-powered, and accessible brand.
the hair method® isn’t just a name, it’s a philosophy. Rooted in wellness and driven by innovation, our collection is designed for those who see haircare as self-care, science, and self-expression. Our gender-neutral packaging, inclusive art direction, and naturally active formulations are all part of a greater mission: to redefine what modern haircare looks and feels like. We’re here to elevate rituals and champion authenticity; for every hair type, every identity, and every person ready to reclaim their routine.
From indie brand to cult following.
From indie brand to cult following.
While I talk about Vitamins and Sea Beauty under a more brand-descriptive section for packaging and identity, what stood out here was the online following I built organically over the years, with the help of my social media team. A vegan, cruelty-free, and marine-based skincare lineup that always served customers well and was an in-house favorite among employees, had a reputable cult-like following in the beauty world. The online store I built for this brand was the most successful one, along with its Instagram, Facebook, and TikTok following. This brand was sold at many retailers in the United States, including Ulta, Walmart, and CVS, and had expanded to Canada, Mexico, and the United Kingdom.
